The People Who Make Commerce More Human
A global team united by care, simplicity, win-win growth, and a commitment to building quality that lasts.
2
Offices
Two dynamic offices that foster collaboration and creativity.
We Care — Deeply and Differently
Every merchant, every customer, every piece of feedback matters. Caring is not a feature. It’s our identity.
We Believe in Win-Win Growth
When merchants and customers grow together, everyone wins — including us.
Obsessed with Simplicity
We redesign until things feel effortless. Simplicity is our craft, not a compromise.
Quality Over Hype
We don’t chase trends. We build the most reliable, trustworthy experience possible — always.
Our Story
How It All Started
Subi was born in 2021, inside Hengam — from a simple question:
How can we help merchants create sustainable, recurring revenue while delivering real value to their customers?
The launch of Shopify’s Subscription API opened the door. We began as a subscription app with a smoother, more intuitive experience. But as we grew, one truth became clear:
"Subscriptions alone were not the future. Relationships were."
This realization pushed us to evolve — from a single-purpose app into a platform shaped by real merchant needs, real stories, and a bigger mission.
What Subi Is Today
A Relationship Commerce Platform
Subi helps merchants build long-term connections — not just recurring payments. Relationship Commerce blends:
Subscriptions
Memberships
Bundles & Subscription Boxes
Loyalty Programs
All unified into one experience that strengthens trust, retention, and mutual value. It’s not about pushing the next purchase. It’s about nurturing relationships that grow — naturally, sustainably, and win-win.
Our Mission
Leading the Way in Relationship Commerce
We aim to help every merchant — from startups to global brands — build relationships that:
Last longer
Deliver more value
Remain resilient in the age of AI
As AI automates more transactions, the real advantage merchants own is their customer relationships.
Subi is the platform where those relationships thrive.
Team
Our Global Team
We are a 40-person international team operating across three countries, united by a shared mission to help merchants build relationships that last.
Our headquarters is located in Richmond, in the Greater Vancouver Area — right beside the beautiful Fraser River, where our team designs, builds, and imagines the future of Relationship Commerce.
From product and engineering to merchant success and design, our distributed team works across time zones to deliver world-class quality, empathy-driven support, and continuous innovation.
Our Vision
Our Vision for the Future
We see a world where commerce is connected, human, and collaborative. Subi is expanding toward:
deeper subscription, membership, bundle & loyalty capabilities
enterprise-level reliability
cross-brand partnerships and shared loyalty networks
a unified relationship layer that connects merchants and customers across the entire commerce ecosystem
A world where relationships — not transactions — create lasting growth.
