Case Study

Case Study

Case Study

Subi Success Stories

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Never Too Small: From YouTube Sensation to Thriving Print Subscription Copy

Never Too Small partnered with Subi to launch the NTS Sub Club, a quarterly print subscription that turned their YouTube audience into 5,000+ paying members in about 18 months. Subscribers grew by roughly 150% year over year, with sub-1% monthly churn and near-peak retention.

154%

Increase in active subscribers year-over-year

6%

QoQ subscriber churn

James McPherson

Managing Director

Never Too Small: From YouTube Sensation to Thriving Print Subscription Copy

Never Too Small partnered with Subi to launch the NTS Sub Club, a quarterly print subscription that turned their YouTube audience into 5,000+ paying members in about 18 months. Subscribers grew by roughly 150% year over year, with sub-1% monthly churn and near-peak retention.

154%

Increase in active subscribers year-over-year

6%

QoQ subscriber churn

James McPherson

Managing Director

Never Too Small: From YouTube Sensation to Thriving Print Subscription Copy

Never Too Small partnered with Subi to launch the NTS Sub Club, a quarterly print subscription that turned their YouTube audience into 5,000+ paying members in about 18 months. Subscribers grew by roughly 150% year over year, with sub-1% monthly churn and near-peak retention.

154%

Increase in active subscribers year-over-year

6%

QoQ subscriber churn

James McPherson

Managing Director

SHREDDY: From Fans to Subscribers

SHREDDY turned a highly engaged fanbase into a true membership engine, using Subi to make subscriptions the natural way to stay consistent with their routines. Since launch, their active subscriber base has grown by roughly 3,900%, with ~40% YoY growth over the last year and ~98% in-month retention throughout 2025.

93.6%

Retention Rate

40%

YoY growth

Grace Beverley

CEO & Founder

SHREDDY: From Fans to Subscribers

SHREDDY turned a highly engaged fanbase into a true membership engine, using Subi to make subscriptions the natural way to stay consistent with their routines. Since launch, their active subscriber base has grown by roughly 3,900%, with ~40% YoY growth over the last year and ~98% in-month retention throughout 2025.

93.6%

Retention Rate

40%

YoY growth

Grace Beverley

CEO & Founder

SHREDDY: From Fans to Subscribers

SHREDDY turned a highly engaged fanbase into a true membership engine, using Subi to make subscriptions the natural way to stay consistent with their routines. Since launch, their active subscriber base has grown by roughly 3,900%, with ~40% YoY growth over the last year and ~98% in-month retention throughout 2025.

93.6%

Retention Rate

40%

YoY growth

Grace Beverley

CEO & Founder

HeyKeratin: Boosting Recurring Revenue with Subi-Powered Subscriptions

HeyKeratin turned one-time hair care purchases into a 5,000+ member subscription program by making “subscribe once and stay consistent” the default. With Subi powering seamless renewals, self-serve controls, and predictable delivery, they’ve grown subscribers by 150%+ YoY while keeping churn under 2% and retention above 98% from peak.

98%

Retention from Peak Subscriber Count

150%

YoY Subscriber Growth

HeyKeratin: Boosting Recurring Revenue with Subi-Powered Subscriptions

HeyKeratin turned one-time hair care purchases into a 5,000+ member subscription program by making “subscribe once and stay consistent” the default. With Subi powering seamless renewals, self-serve controls, and predictable delivery, they’ve grown subscribers by 150%+ YoY while keeping churn under 2% and retention above 98% from peak.

98%

Retention from Peak Subscriber Count

150%

YoY Subscriber Growth

HeyKeratin: Boosting Recurring Revenue with Subi-Powered Subscriptions

HeyKeratin turned one-time hair care purchases into a 5,000+ member subscription program by making “subscribe once and stay consistent” the default. With Subi powering seamless renewals, self-serve controls, and predictable delivery, they’ve grown subscribers by 150%+ YoY while keeping churn under 2% and retention above 98% from peak.

98%

Retention from Peak Subscriber Count

150%

YoY Subscriber Growth

Boro Built Case Study

Borobuilt.com's use of Subi subscriptions app has led to significant growth in their subscription-based services. The company has reached about 700 subscribers in less than 4 months, which is a testament to the effectiveness of their subscription strategy.

700+

Subscribers in less than 4 months

50%

Revenue share of subscriptions

Brian Norman

Founder

Boro Built Case Study

Borobuilt.com's use of Subi subscriptions app has led to significant growth in their subscription-based services. The company has reached about 700 subscribers in less than 4 months, which is a testament to the effectiveness of their subscription strategy.

700+

Subscribers in less than 4 months

50%

Revenue share of subscriptions

Brian Norman

Founder

Boro Built Case Study

Borobuilt.com's use of Subi subscriptions app has led to significant growth in their subscription-based services. The company has reached about 700 subscribers in less than 4 months, which is a testament to the effectiveness of their subscription strategy.

700+

Subscribers in less than 4 months

50%

Revenue share of subscriptions

Brian Norman

Founder

Beyond Subscriptions

Launch and scale recurring revenue on Shopify in days, not months.

Beyond Subscriptions

Launch and scale recurring revenue on Shopify in days, not months.

Beyond Subscriptions

Launch and scale recurring revenue on Shopify in days, not months.